PV Magazine spoke with Julia Pyper, reporter and senior editor at Greentech Media. In this interview, Julia talks about recent trends and challenges in the solar industry, innovative companies that shape the cleantech landscape and shares advice and best practices for startups who seek to grow their media presence.

 

Julia mentioned eMotorWerks as an example of a company that implements a successful and effective marketing strategy.

“I think eMotorWerks has also been successful, evidenced by the company’s recent acquisition by Enel and list of strong partners. The company achieved this by offering a high quality technology, but also by speaking at a lot of events and sharing a steady stream of news.”

 

Read the full interview here.